e.l.f - Power Grip Primer 24ml

is a bestselling gel-based makeup primer designed to create a smooth, hydrated base while helping makeup stay in place for extended wear. Its unique tacky texture forms a lightweight gripping layer that enhances foundation adherence without feeling heavy, leaving skin with a fresh, dewy-looking finish. The translucent formula blends seamlessly on all skin tones and is suitable for dry, combination, and oily skin types. It is also non-comedogenic, vegan, and cruelty-free.

The formula combines Sodium Hyaluronate (Hyaluronic Acid) to attract and retain moisture, helping skin feel hydrated and look plumper throughout the day. Niacinamide helps support a more even-looking complexion and reinforces the skin barrier, while Sodium Ascorbyl Phosphate, a stable vitamin C derivative, provides antioxidant support. Glycerin and butylene glycol further enhance hydration, leaving skin feeling comfortable under makeup.

The lightweight gel applies clear and develops its signature gripping effect after a short setting time. For best results, apply a thin, even layer to moisturized skin using your fingertips, allow it to set for about 30 seconds, then follow with foundation or concealer.

Ideal for anyone looking to improve makeup longevity while maintaining a hydrated, radiant-looking complexion, e.l.f. Power Grip Primer is an excellent choice for everyday wear and long makeup days.

Key Benefits

• Helps grip makeup for longer-lasting wear.
• Hydrates skin with Hyaluronic Acid and humectants.
• Contains Niacinamide to support a smoother, more even-looking complexion.
• Leaves a natural, dewy finish without a white cast.
• Non-comedogenic, vegan, and cruelty-free.